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Branding & Logo Design

In an oversaturated industry, clients are overwhelmed with options. What drives success and differentiates one business from another is branding. A well-designed brand creates an experience, cultivates community, and amplifies customer demand.
View Work Examples
Starting at $825

What’s Included

Brand Identity Questionnaire

In-depth questionnaire to help me learn more about your business, market, competitors, goals, and design preferences.

Moodboard & Custom Color Palette

Custom inspirational Moodboard based on Pinterest collaboration to define the tone and mood of the brand and a custom brand color palette curated specifically for your business.

Primary Logo Design

The primary identifying mark of your business. The most complex and all-encompassing of your brand logos. Ideal for: larger print or web design, signage, or packaging.

Secondary Logo and Brand Icon

A complimentary logo variation based on the primary logo and designed to fit alternative design needs where the primary won’t be ideal. An Icon is the most simplified variation mark to be used where the logo won’t fit, the text won’t be legible, or where an image/graphic would be most impactful. Ideal for: smaller print or web needs, social media profile photos, watermarks, and small print collateral.

Final Print & Web Files

All final design files come in all of the most popular file formats including JPG, PNG, PDF, AI, EPS, and SVG.

Brand Style Guide

A custom brand style guide complete with all brand standards (typography, color codes, usage guidelines, and styling notes) to help keep your brand usage consistent and on-brand.



Design Development

The logo will have an attractive visual design created with feedback from you. We will begin by brainstorming and sketching out ideas onto paper. This is an important step. The aim here is to come up with as many quality designs as possible in the time-frame your project allows. Then, comes the task of selecting the best of the rough ideas, and making them more presentable. This involves scanning sketches into the computer, converting ideas into digital format, choosing appropriate fonts and color schemes. Finally, your designs will be presented in a PDF presentation for you to review.



Upon your feedback, any necessary changes to the presented logos will be addressed (i.e. color, type, graphic modification). In the rare instance you find none of the designs we’ll present to you satisfactory, additional concepts can be purchased at my hourly rate.


Deliver Final Assets

Once we receive final approval on the designs,  we’ll package up all assets into a zip folder and provide a Dropbox link for easy download.

The ZIP folder will include:
  • 1 primary logo
  • 1 secondary logo
  • 1 brand icon
  • Up to 2 rounds of revisions offered on the logo designs
  • Brand style guide
  • A packaged file of the finalized logos, all fonts, and images