O2Up is an energetic and lively oxygen bar that can be found in the heart of Boston, MA. People of all ages come to get that extra jolt of power after a long and grueling day. The structure of the oxygen molecule with its eight surrounding electrons is what lead my design for this company. I decided to use the molecule combined with the concentric circles and the electric color palette to portray the energy of O2Up.
Branding, Logo Design, Packaging, Print